ABOUT:
Marketing and communications professional specializing in omnichannel personalization, email campaign management, technical project management and journalism.

NOTABLES:
Implemented several technically-complex, first-of-their-kind marketing initiatives globally at Nike. Built ecommerce startup from ground up as key member of small team at Okanjo. Launched first-of-its-kind hyperlocal news site in major market and maintained high engagement for The Huffington Post.

EXPERTISE:
B2C omnichannel personalization, B2C & B2B email campaigns, B2B & B2C copywriting, technical and news project management, CMS/social media/mulitmedia management, content creation and coordination, news reporting and editing.

PROGRAMS:
Certona, Salesforce, Wordpress, MailChimp, Basecamp, Bluecore, Microsoft Suite, Adobe Suite, Jira, Smartsheet, Asana, social media and social media reporting tools like Chartbeat. In addition, trained on many proprietary CMS, database and reporting tools.

EDUCATION:
B.A., Journalism, Columbia College Chicago ('08). Concentration: reporting on health, science and environment. Associate editor, award-winning college newspaper, The Columbia Chronicle.

PERSONAL:
Volunteer for advancement in equal pay; tech education; my hometown, Chicago. Failing but interested vegan. Severe news junkie. Prefer bicycle and public transit commutes. Runner/yogi/meditator. Motivation: family, friends, colleagues, and relationships made in travels all over the world.

CONTACT:
Considering me for your freelance or full-time opportunity? I'd welcome a note at bethsheapalmer@gmail.com.