Open-uri20150827-3-1mdl8g2_thumb

Beth Shea Palmer

Chicago

Beth Shea Palmer

Content // Strategy // Management

Lessons I’ve Learned About Personalization (Or, What Catholic Nuns Always Knew)

Brands have more customer-supplied data than ever before, and consumers now expect to see personalized product recommendations based on their interactions with eCommerce sites. This is awesome for both brands and purchasers, but, like so many amazing tech innovations, practical implementation is often easier said than done.

4 Ways Facebook Graph Search Will Transform User Behavior

But, the introduction of Facebook graph search on Tuesday sets in motion an entire new standard in the way people approach their personal and company pages on the social media giant. “Graph Search is a completely new way for people to get information on Facebook,” Founder/CEO/Chairman Mark Zuckerberg said in Menlo Park, Calif., during a press conference Jan. 15.

Breaking the Paid Digital News Subscription Code

Print media publishers still can’t find their footing, 23 years after the first newspapers went online. The slippery, fluid Internet keeps them reaching for the elusive security of a strategy where print + digital = profit. There exist two mainstream ways digital news can find a sustainable profit: through ad sales, or through paid digital subscriptions.

Virtual-To-Reality: What to Know About Connecting In-Store and Online Customer Profiles

Marketing teams increasingly look to provide a seamless personalization approach from .com to the fairly new terrain of brick-and-mortar. A floor employee who can pull personalized recommendations from the shelf and close the loop with customized up-sells and offers at the cashier is a marketer’s dream.

Slideshow: Wrap Your Brand’s Mind Around Content Marketing

Keep your voice true to your audience, develop a cohesive strategy across the channels that matter for your brand, and find a space to add value. These tips and more, live-Tweeted by eROI during the #ContentWorks American Marketing Association webcast on Feb. 12, 2013, captured in the following Storify slideshow.

Meet Kim Pearson, Our New Account Coordinator!

We’re proud to announce Kim Pearson joined eROI as Account Coordinator! She has superb customer relations experience and is also a social media maven, a runner and an all-around lovely person to be around. Beth Palmer: Can you take us through your career highlights that lead up to joining eROI? Kim Pearson: I’ve worked really hard, learned a ton, and have had a lot of fun getting to where I am today.

Envelopes.com Features eROI’s Movember Stache Seeds Campaign

An envelope choice for our Movember Stache Seeds initiative inspired Envenlopes.com to interview eROI for their Customer Spotlight series. The photo illustrates the need for Stache Seeds. Click it to read the case study! eROI crafts compelling digital experiences across email, web, and social channels.

About

Beth Shea Palmer

ABOUT:
Marketing and communications professional specializing in omnichannel personalization, email campaign management, technical project management and journalism.

NOTABLES:
Implemented several technically-complex, first-of-their-kind marketing initiatives globally at Nike. Built ecommerce startup from ground up as key member of small team at Okanjo. Launched first-of-its-kind hyperlocal news site in major market and maintained high engagement for The Huffington Post.

EXPERTISE:
B2C omnichannel personalization, B2C & B2B email campaigns, B2B & B2C copywriting, technical and news project management, CMS/social media/mulitmedia management, content creation and coordination, news reporting and editing.

PROGRAMS:
Certona, Salesforce, Wordpress, MailChimp, Basecamp, Bluecore, Microsoft Suite, Adobe Suite, Jira, Smartsheet, Asana, social media and social media reporting tools like Chartbeat. In addition, trained on many proprietary CMS, database and reporting tools.

EDUCATION:
B.A., Journalism, Columbia College Chicago ('08). Concentration: reporting on health, science and environment. Associate editor, award-winning college newspaper, The Columbia Chronicle.

PERSONAL:
Volunteer for advancement in equal pay; tech education; my hometown, Chicago. Failing but interested vegan. Severe news junkie. Prefer bicycle and public transit commutes. Runner/yogi/meditator. Motivation: family, friends, colleagues, and relationships made in travels all over the world.

CONTACT:
Considering me for your freelance or full-time opportunity? I'd welcome a note at bethsheapalmer@gmail.com.

Open-uri20150827-3-1mdl8g2_profile_large

medium.com/@bethsheapalmer

Skills

  • Content
  • Strategy
  • marketing
  • branding
  • digital producer
  • personalization
  • ecommerce
  • startups
  • copywriting
  • Blogging
  • Videography
  • Photography
  • Hiring
  • Digital Publishing
  • Social Media
  • Coordinating
  • New Media
  • Reporting
  • Editing
  • Managing
  • Writing